Out-of-Home Media (India) Pvt. Ltd., established in 2007, is a leading media company specializing in out-of-home television. We leverage our network of screens to display audio-visual advertisements and engage consumers while they are out-of-home.
The medium combines the strengths of audio-visual communication with the visibility of outdoor. The medium has an ability to ensure that the advertisers get their message across their most difficult to reach consumers with regularity and across different day parts. We deliver audiences in different frames of mind which enhances the communication impact and also audience recall.
The consumer connect that this medium offers is great as it follows the consumer wherever they are making it a medium present in a day of the life of a consumer. This new medium is about creating new primetime — all day primetime. The idea is to attract and communicate with the consumer at different times of the day while he is involved in different activities; be it at work, shopping or at leisure.
Out-of-Home Media has already installed over 4500 screens in more than 18 cities across India reaching out to 70 million people monthly with more than 300 advertisers. OOH Media reaches the kind of audience which is decision makers, influential customers, high net worth individuals and wealth creators thus providing the quality audience to the advertisers.