OOH TV Partnerships > 2008

I AM THE CHANGE Film Project - MAM Movies

OOH Media has associated with I AM THE CHANGE film project.

‘I Am The Change’ is a film making initiative taken up by Mam Movies which invites 101 filmmakers from all across India to make 5 minute short films on 101 NGOs, based in four metropolitan cities, within a time-span of 101 hours.

OOH Media has added another dimension to this contest by introducing the ‘Flash59’ contest. Like a flash fiction or a flash novel, “Flash59’ is about cutting a long story short which is relevant to a medium like OOH TV where viewing time per viewer is shorter than on Television. Just as the recently concluded OOBY Awards, Flash59 is about making a very short creative film of less than 59 seconds, on a social issue. The challenge will lie in making the film adaptable to OOH TV medium without diluting the message.

For more details log onto: www.mammovies.com/iamthechange2008/participants.html

CNBC Emerging India 2008

OOH Media has joined hands with CNBC TV18 for Emerging India Awards 2008 as the out-of-home TV partner. Emerging India Awards 2008 is an annual property of CNBC TV18, and in its fourth year, the theme is ‘Think global, go global’. As the small medium enterprises (SMEs) tread into a futuristic approach of going from domestic to international markets, Emerging India Awards encourages and rewards Indian SMEs whose business practices are at par with global giants.

The process begins with inviting entries from the candidates to selection (audited by Ernst & Young) to felicitating the best. This time the event would be held at an international venue keeping in mind the ‘Think global, go global’ theme.

OOH Media has offered an exhaustive network of over 2,500 screens consisting of relevant locations like commercial properties, lifestyle stores, malls, multiplexes, etc., across Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, and Pune, among others.

A CNBC TV18 spokesperson said, “The Emerging India Awards 2008 felicitate exemplary entrepreneurs. This year, the new media of OOH TV, which reaches out to our kind of target group, has certainly helped in promoting the event in the key cities and key locations by adding frequency to our channel promos. The Awards are our prime property and deserve the kind of visibility which the depth and strength of OOH Media’s network is adding to. We are very happy with this partnership and hope for a long-term relationship with them.”

Ishan Raina, CEO, OOH Media, said, “We are glad to associate with a premier media channel like CNBC TV18. The Emerging India Awards is a great event and we are happy to promote it across our LCD panels. We wish CNBC TV18 and the Awards team all the very best.”

Corporate Olympics


OOH Media ties up with Corporate Olympics 2008
OOH Media has tied up with Aditya Vikram Birla Group, The Times of India Corporate Olympics (an initiative of Fountainhead Events and Promotions) as the out-of-home TV partner.

In its second year, Corporate Olympics, an inter-corporate sporting challenge, will be held between February 13 and February 23. The event encompasses a variety of team and individual sports contests such as golf, squash, chess, table tennis, badminton, bowling, cricket, football, hockey, paintball, etc.

Brian Tellis, Chairman, Fountainhead Promotions & Events, and Convenor, Corporate Olympics, said, “One of the key challenges of the Corporate Olympics is to reach out to the executive and talk to him at his workplace or hangout. OOH Media is a great option for this communication need. Besides, their professionalism is an added value to the project.”

Ishan Raina, CEO, OOH Media, said, “We are glad to be a part of this innovative and competitive event. It encompasses our corporate values of ‘competition’ and ‘fair play’. It also gives us an opportunity to be a part of the social fabric of the corporate world. Being a community medium, it would be like being there for ‘a day in the life of’ their sports or play or fun life.”

OOH Media would promote the event through its 900-plus screens in Mumbai at premier locations like corporate parks, ITES, malls, multiplexes, bookstores, restaurants, etc. Due to its strong presence in other cities as well, OOH Media will promote the event in Delhi in select TG-centric locations. Besides the on-air support, OOH Media plans to place their screens at select events for information disbursement and screen presence.

OOH Media was also involved recently in promoting The Mumbai Festival and IIT Techfest.


IIT Techfest 2008

OOH ‘Techs’ too much!
Out-of Home Media (India) Pvt. Ltd. takes yet another step ahead towards it’s brand-building spate. OOH Media has tied-up as the exclusive Out-of-Home TV Partner with prestigious IIT Mumbai’s Techfest 2008. Beginning 25th January 2008, IIT Techfest is the Annual International Science and Technology festival of IIT Bombay which provides a platform for a confluence of students, academia and the industry. Watch out for the array of tech-glitzy events like Technholix, Laser Floyd and Pyromania, a lecture series with speakers like Jimmy Wales contests like Analogic. OOH Media has plugged in it’s exclusive

‘Sound’s Good’ contest wherein the winner will be given a 32 inch LCD/Plasma. There would be other on-spot contests wherein OOH Media will sponsor trendy Wristband Pen Drives and Digital Photo cubes as gifts.

Mumbai Fest

As the city gears up to get phantasmagoric this month, get ready to go !
The Mumbai Festival goes live from January 17, 2008 with a fantastic array of events encompassing Art, Music, Dance, Sports et al. From the JJ School of Arts to the Bandstand Amphitheatre, Mumbai will be at her MAXIMUM festive best.  Hosting a kaleidoscope of our very own as well international artist performances – from the Japanese Nichibu to the Bharat Natyam, from the Australian hip-hop to  Bollywood Nite – Mumbai will be drenched in  carnival ambience. And as we associate with the Mumbai Festival 2008 as the OOH TV partner, Out-of-Home Media will bring the action to you wherever you are through our network of LCD screens across Mumbai! Get schedule updates and watch the Festival promos on OOH Media screens across town and get the taste of the old merrymaking gal in her celebratory mood!

Join in the celebration, logon to www.mumbaifestival.in !