Events > 2008

OOH Share 2008

OOH Media conducts ‘share-n-learn’ forums called OOH SHARE

OOH Share is a ‘share-n-learn’ forum on OOH TV media. The whole exercise was initiated to educate the media (planning and buying) fraternity about OOH TV, since it’s an emerging medium. The idea was to share the learnings derived from clients’ campaigns and Nielsen Adtrack studies to build together this industry.

The OOH SHARE sessions were conducted in Mumbai, Delhi and Bangalore over August and September 2008 and attended by a qualitative mix of media planning and buying experts from agencies like Mindshare, Madison, Lodestar, Starcom, Maxus, MPG, Zenith Optimedia, etc as well as from OOH agencies like Ogilvy, Bates 141 (Wall Street), Jagran Engage, Primesite, Serve & Volley, Percept OOH, Aaren Initiative, Portland etc.

The invitees were addressed by Ishan Raina, CEO, who gave a brief overview of the medium, Raghu Venkatraman (VP, Media Strategy) who presented the Campaign Evaluation Studies and Niloufer Dundh (CSO) who shared effective tools of using OOH TV media backed by client feedback. The highlight of the fourm was the learnings from OOH TV which were shared by Palal Bhatacharjee (Client Solutions Associate Director) and Anupam Asthana (Client Solutions Manager) of Nielsen. Nielsen is the global leader in research and they work very closely with Focus Media in China.