OOH Share 2009

Taking forward its policy of share and learn OOH Media organized ‘OOH Share’ – a forum to share and discuss learning from various client campaigns used on the medium. OOH Share 2009 was organized across Delhi, Mumbai, Chennai and Bangalore.

OOH Share was an attempt to bring the clients and media agency together on a common platform to share various experiences such as the best use of the medium by various client campaigns and learning from the same. OOH Media regional heads also shared case studies across various categories and client campaigns and also shared latest research insights. It was also an opportunity for OOH Media to show its gratitude towards its friends and well wishers from media agencies and clients.

OOH share was attended by top executives from brands like Max New York Life Insurance, Honda, MTNL, BSNL PNB, NDTV, ICICI, ICICI Lombard, HDFC Bank, Kingfisher Airline, Virgin Mobile, BOSCH, Titan Industries Ltd., Wipro, Hindustan Motors, Henkel Marketing, Yamaha Motors etc. OOH share was also attended by a qualitative mix of media planning and buying experts from agencies like Mindshare, Madison, Lodestar, Starcom, Maxus, MPG, Zenith Optimedia etc as well as from OOH agencies like Ogilvy, Bates 141 (Wall Street), Jagran Engage, Primesite, Serve & Volley, Percept OOH, Aaren Initiative, Portland etc.

Overwhelmed with the response OOH Media plans to conduct OOH SHARE on larger platforms over a period of time for different audiences including advertisers, reporting media and communication agencies.