What is flexicasting?

Flexicasting can be defined as 'the ability / flexibility to telecast brand communication on OOH Media screens as per the advertisers'

Flexicasting is the exclusive media planning tool innovated by Out-of-Home Media to maximize the potential of out-of-home medium. It provides a never before option to select from various aspects of media.

Flexicasting helps the advertiser to make the following choices:

• Cities
• Locations
• Audience
• Creative
• Language

Advantages of Flexicasting for Advertisers

• Micro-clustering of Locations - Advertiser can choose the locations / area he wants to be present in
• TG- Orientation - Advertiser can choose the cities / areas / locations as per his Target Audience » Customized Creatives for multiple messaging - Advertiser can run customized ads / creatives relevant to that location
• Choice of language - The advertiser can run the same creative in different languages as per his priority target markets
• Proximity / Vicinity Marketing - Client can advertise his brand / service in the ambient area of his location for a multiplier effect to influence people around his area
• Support to Brand Activations - Narrowcasting communication in support to local events, brand activation, mall crawls, floats going from town to town
• Choice of cities - The advertiser can choose from 22 cities as per his target / priority markets.
• And finally
  • Adds frequency to a TV campaign
  • Adds audio visual to a Print campaign
  • Adds visual to a Radio campaign
  • Adds dynamism to an Outdoor campaign