Media, a leading digital out-of-home TV advertising company, recently strengthened its sales teams with two new appointments. Varsha Sharma has been appointed general manager, sales, North, and Debojyoti Datta, general manager, East. Datta’s appointment took place last month.
At a time when companies are handing out pink slips, OOH Media is busy hiring. Niloufer Dundh, chief sales officer, OOH Media, tells afaqs!, “We are growing – it's just been a year and a half since we started. At this juncture, we need to make the medium grow. When we find the right talent, we will hire. There is always room for a good resource.”
Varsha Sharma has spent a successful 11 years in ad sales and marketing and has worked with STAR India channels such as STAR Movies, STAR World and STAR Gold. She was nominated for News Corp's Global Excellence Award for two consecutive years in 2003 and 2004. She holds a postgraduate diploma in business management and is a graduate of Shri Ram College of Commerce, Delhi.
She joins OOH Media at a crucial juncture, when it is counting on her to take the medium to the next level and ensure that it enters into the consideration set of every agency's media plan.
Sharma says, “OOH Media is a new company which has forayed into the totally new medium of OOH TV. This means bigger responsibilities in an emerging world and opportunities in an ever-evolving and dynamic media environment. I look forward to growing with the organisation.”
Dundh says, “North India is a very important market for us. We have some big clients in Delhi.” OOH Media has screens in nine cities in the North, with a total of 1,600 screens and a cumulative weekly traffic count of 45 lakh people.
Debojyoti Datta is looking after business development as well as sales for OOH Media in East India. Datta was earlier regional manager, sales, East, Big FM.
Datta has experience of more than 13 years, with more than nine years in TV and radio channels such as ETV Bangla and Big FM. He holds a Master’s degree in commerce as well as an MBA in marketing from the Indian Institute of Social Welfare and Business Management, Kolkata.
Dundh says, “I am looking forward to Deb taking Kolkata ahead in terms of number of advertisers and screens, a big role for him, which I am confident that he will execute well for us.”
Datta says, “I am very positive about the future of OOH and I'm sure that in the next two years, we will be a substantial part of the advertising pie. The only work that needs to be done is to educate clients and agencies about the effectiveness of the medium, which is growing every day, with more people spending more and more time out of home.”
Kolkata is also an important market for OOH Media, and it has recently strengthened the number of screens there to 211, reaching out to nearly three lakh persons per week.