OOH Media launches ‘Don’t Drink and Drive’ campaign
Indiantelevision.com Team

(23 December 2008 9:30 pm)
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MUMBAI: Ishan Raina promoted Out-of-Home Media is launching its CSR campaign around ‘Don’t Drink and Drive’ on 22 December under the OOH Cares brand.

 

OOH Cares is OOH Media’s on-screen property dedicated to public service message.

As a part of the initiative, OOH Media has roped in Bollywood celebrities like Konkona Sen Sharma, Praveen Dabas, Sanjay Suri and Manoj Bajpai to urge people not to drink and drive and party responsibly.

Says OOH Media national content head Ashutosh Parekh, “From the content point of view, celebrities add a dazzle to the screen and build in the OOH factor to the message we want to propagate during the festive season.”