With the Mumbai Marathon 2009, kicking off on January 18, 2009, Hindi film actor, John Abraham, the face of Mumbai Marathon shares interesting facts about the Marathon on OOH Media Screens. The special Mumbai Marathon package is created by OOH Media (Out-Of-Home Media India Pvt. Ltd.) under their OOH Cares screen property. John shares how over 1.5 lac entries were received, but due to the strict rules and regulations only a certain number of entries are
Ashutosh Parekh, National Content Head, OOH Media, said,”The Mumbai Marathon is on everyone’s mind, and OOH ensures that we establish that relevant connect with our audience from time to time. This gives our screens the obvious content edge but also allows stickiness as we are providing what our audience wants.”
OOH Cares will be running the package with 4 separate vignettes around The Mumbai Marathon till the end of this week. OOH Cares is an on screen property which is dedicated to socially relevant and public service messages, and does not promote/endorse any brand or commercial purpose.
The Mumbai Marathon 2009 is being conducted to raise awareness and funds for underprivileged children in the nation. The Mumbai Marathon is part of "The Greatest Race on Earth", an event sponsored by Standard Chartered Bank. The other three legs of this four-marathon race are the Singapore Marathon, the Nairobi Marathon and the Hong Kong Marathon.
Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 22 cities in India