Mumbai Marathon, the run of the year, will take place again on 18 January this year. And also, John Abraham will be again the face of the mega run. The special Mumbai Marathon package created by OOH Media the company’s OOH Cares property will have the Bollywood hunk sharing interesting facts about the marathon.
Of the 1.5 lakh entries received for the marathon, around 33,000 people have been short listed for the run. OOH Cares will be running its package with four separate vignettes during the Asia’s biggest marathon. Says Ashutosh Parekh, national content head, OOH Media, “The Mumbai Marathon is on everyone’s mind and OOH ensures that we establish that relevant connect with our audience from time to time. This gives our screens the obvious content edge but also allows stickiness as we are providing what our audience wants.”