No matter how successful one has been in following the resolutions in previous year, one makes fresh resolutions for the coming year with full determination and will. As 2009 begins, OOH Media (Out-of-Home Media India Pvt. Ltd.) as a part of the OOH Celeb Speak campaign, to welcome 2009, caught the celeb galaxy including Shah Rukh Khan, Sushma Reddy, Rahul Bose, Kunal Kapoor and other stars to share their New Year resolution. OOH Media recently did the ‘Don’t Drink and Drive’ Campaign across their network to align with the Partying Season which had the likes of Konkona Sen talking to people to drive safe, under their OOH CARES screen property.
Ashutosh Parekh, National Content Head, OOH Media, said, “We wish our audience a very Happy 2009 with these specially packaged celeb bytes. These messages add relevance to our screens as Indians love watching their favourite stars on AV medium. This also adds glitz to our screens and enhances the glam quotient.”
The campaign is currently running across the entire OOH Media’s national network, so walk into any mall, multiplex, gym, and bookstore, your workplace where an OOH Media screen is present and watches your star tell you about his resolution, like watch Shahrukh Khan telling his Resolution this year which is to make people smile by making better films.
Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 22 cities in India.