Every February, across the country, candy, flowers, and gifts are exchanged between loved ones, all in the name of St. Valentine. This year, OOH Media (India’s leading digital out-of-home company) decided to share the history of Valentines Day by celebrating Valentines Week on its screens across India with special vignettes like celeb bytes, and ‘What is Valentines day?’ So watch John Abraham, Deepika Padukone, Arbaaz Khan, Mallika Arora Khan, Amrita Rao and many other celebs share their view on Valentine’s Day on OOH Screens under ‘LOohve Bytes’. The campaign ‘Love is in the Air..’ will run on all OOH Media screens across India during the valentine week and continue in the following week as well.
In a special Vignette called ‘What is Valentines day?’ OOH screens are sharing some important facts and also the true meaning of Valentines Day. The vignettes also talk about how the day is being celebrated ‘All Over the World’.
In another special vignette called ‘LOohve Spots’ OOH screens are talking about love spots one can hang around with their beloved this valentine. OOH Media screens have suggested 5 spots each in different city which has helped in giving a local connect to the campaign. This special vignette will run in Delhi, Pune, Mumbai, Bangalore, Chandigarh, Chennai and Hyderabad.
Ashutosh Parekh, National Content Head, OOH Media, said, “We have tried to give a meaning to the celebrations this Valentine with our special vignette on the history of Valentine. LOohve Spots is something that has helped us connecting with the local youth in various cities. Celebs have always added glitz to our screens and enhance the glam quotient”.
Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 23 cities in India. OOH Media functions on the philosophy of ‘wait marketing’ wherein the LCD screens are placed at strategic locations like lift lobbies, common areas, escalators, cash counters, restaurants, gyms etc.