OOH Media partners with WOW Awards’09 

Mar 05, 2009
Aarti Chhabra, New Delhi 


India’s leading digital out-of-home company, OOH Media has joined hands with Eventfaqs for WOW Awards 2009 as the out-of-home TV partner. WOW Awards 2009 celebrates excellence in Event and Experiential Marketing. Every event and every on ground interaction between the brand and the consumer is an experience. WOW Awards rewards those experiences by the brands which have achieved brand objectives by these events and at the same time made this experience enriching for the consumers.

The awards have been instituted by the online B2B platform Eventfaqs (www.eventfaqs.com) in recognition of the fact that events are live brand experiences, and that on-ground promotions and activations have come to play a significant role in the marketing mix. The awards will be given in 28 categories. A jury comprising heads of organizations and marketing heads has been constituted. This jury is being chaired by Mr Ramesh Natarajan, Deputy Country Head, South Asia, DHL Express. The Awards Ceremony will be held on 6th March’09 in Grand Hyatt, Mumbai.

Niloufer Dundh, CSO, OOH Media, said, "We are glad to associate with Eventfaqs for WOW Awards 2009. They are first of its kind of awards in Event and Marketing and reward the best experiences in this space. We wish WOW Awards team all the very best."

Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 23 cities in India. OOH Media functions on the philosophy of ‘wait marketing’ wherein the LCD screens are placed at strategic locations like lift lobbies, common areas, escalators, cash counters, restaurants, gyms etc.