Bollywood Celebrities wish Happy Holi on OOH Media Screens

Mar 12, 2009
Aarti Chhabra, New Delhi  


OOH Media is celebrating the festival of colors ‘Holi’ on OOH Media Screens though specially designed campaign. A brigade of young and dynamic celebs including Farhan Akhtar, Kangana Ranaut, Isha Kopikar, Amrita Rao, Genelia Dsouza, Shreya Saran, Neetu Chandra, Bagyashree and Monica Bedi share their OOH moment during Holi and also wish a very Happy Holi to all OOH Media viewers.

In another campaign ‘Celebrate and Save’, OOH Media talks about how should holi be celebrated in an eco-friendly manner. The vignettes created for this campaign focuses on various innovative ways of how can societies, an organisation or a group of people make it colorful "green" holi.

Ashutosh Parekh, National Content Head, OOH Media, said, “OOH Media has taken this initiative under OOH Cares to educate our viewers on how to play holi in an eco-friendly way. Celebs have always added glitter to our screens. OOH Media wishes all its viewers a very happy holi.”

Last month, OOH Media celebrated Valentine’s Week wherein the bollywood celebrities could be seen sharing their views on Valentine’s Day on OOH Screens under ‘LOohve Bytes’.

Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 23 cities in India. OOH Media functions on the philosophy of ‘wait marketing’ wherein the LCD screens are placed at strategic locations like lift lobbies, common areas, escalators, cash counters, restaurants, gyms etc.