"OOH Media introduces ‘Super Six’ vignettes for cricket season
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April 24, 2009
Aarti Chhabra, New Delhi 
www.allaboutoutdoor.com
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In India, the IPL has become one of the most popular events of the year. With the cricket season being on, India’s leading digital out-of-home company, OOH Media has initiated the campaign to celebrate the season of cricket. Specially designed vignette’s divided in two phases can be seen on all OOH Media screens.

In the first phase, OOH Media has launched four vignettes called as ‘Googley Gayanchand’, ‘OOH celebrates the Spirit of Cricket’, ‘Celeb Speak’ and ‘Wish KarOOH’. In the first vignette, a special animated character, the first of its kind on screen innovation called as ‘Googley Gyan Chand’ has been created. He is a people friendly “Mr. Know it All” who keeps throwing googlies with his gyan on the game in the form of trivia nuggets, quizzes and witty one liners. The campaign is currently on air on all OOH Media screens across all clusters across the nation.

 

Second vignette, ‘Ooh Celebrates the Spirit of Cricket’ talks about the sense of being united in the name of the game. Players from different teams and different nations come under the one flag and one aim is to play the game in its true spirit keeping aside the inhibitions like who they are and where they are from.

In ‘Celeb Speak’, 27 celebrities from various walks of life like bollywood, corporate and advertising have come on OOH Media screens to cheer for their favorite team this season. The names include Lalit Modi, Shilpa Shetty, Rahul Bajaj, Anurag Batra, Vikram Sakhuja, Satbir Singh, Sam Balsara, Sunidhi Chauhan, Mohinder Amarnath, Rohit Roy, Neetu Chandra etc.

 

Finally, vignette ‘Wish KarOOH’, OOH screens goes local customizing it according to the particular city. The vignette is all about wishing the teams best of luck on behalf of the city the team represents. In the second phase, OOH Media will launch two more vignettes on cricket on its screens.

Ashutosh Parekh, National Content Head, OOH Media, said, “Love it or hate it, u can’t ignore cricket. In India, it is religion for us and OOH Media’s constant endeavor is to maintain topicality at the multiple touch points that we have created for our audience in their daily life. A dash of humour with “Googley Gyan Chand” which is first if its kind animated character created by OOH Media in–house creative team, will champion infotainment on our screens with all the cricket gyan and googlies that he can throw at you and of course celebs from the corporate and glamour world cheering for their favourite teams.”

Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 23 cities in India.