Ooh Media observes ‘World Environment Day

www.afaqs.com
Mumbai, June 05, 2009

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OOH Media taking a step towards its commitment to the society today announced its campaign to educate its viewers on how each on of us can contribute to the environment. The campaign is under the property of ‘OOH Cares’. The campaign has been launched in lieu of the World Environment Day on June 5. OOH Media screens are currently running a campaign on Global Environment with specially designed vignettes “OOH says No To” and “Green Wheels”.

Specially designed vignette “Ooh says No To” talks about how small steps taken by each one of us can help save the environment. 3 different with 2 such steps are on air currently. E.g. One of the message says say no to paper bills and unnecessary print outs, so subscribe for online bills. Save Paper Save Trees. The vignettes are of 20 second duration each. In another specially designed vignette “Green Wheels” talks about various car maintenance tips which can reduce the pollution emission. The idea is to reduce the pollution emission thus increase the performance of the car and turn the car into ‘Green Wheels’. 3 different vignettes with 1 fact each has been prepared. The vignettes are of 15 sec duration each.

Says Ashutosh Parekh, National Content Head, OOH Media, "Global Warming and deteriorating environment are issues which need urgent attention. We wait for the authorities to take steps and do not realize that every citizen can help save the environment. All it takes is small changes in our daily lifestyle. OOH Media urges all its viewers to think on how he can make a difference in the current scenario."

The campaign is currently on air on all OOH Media screens across all clusters across the nation.