OOH Media ropes in Rajesh Kumar and Vinay Varma

July 31, 09
Sumedha Srivastav - Televisionpoint.com | Mumbai


OOH Media, the out-of-home television company, has made few key appointments in the name of Rajesh Kumar and Vinay Varma. Kumar has been roped in as head, special projects; while, Varma has been designated as general manager, new business development.

Kumar moves in from the Times of India group, where he was editor, special projects of the Internet division, Times Internet, and was responsible for the content of editorials across the online editions of The Times of India.

Kumar brings with him an experience of more than 13 years, of which editorial has been a major part. During this tenure, in addition to The Times of India, he has worked in various online portals including Mantraonline, Yahoo, MSN and Broadcast India.

Kumar also had a small but interesting stint at Media Transasia, handling sales for the magazines. He was editor, special projects for magazines such as Swagat, Discover India, Travel+Leisure and Golf Style.

Raju Sarin, director, OOH Media, says, "Rajesh is very well-networked in both the private as well as the public sector industries. I am confident that he will help the company to expand and grow our revenue in these sectors. I wish him all the best."

Discussing his new role and responsibility, Kumar says, "OOH TV is the in-thing today. It is growing at a fast speed, giving a tough competition to other media, including print, TV and traditional outdoor. My new role is indeed challenging but interesting. I am sure that I will be able deliver my 100 per cent."

Kumar is also on the expert panel of the Commission for Scientific & Technical Terminology (CSTT), a statutory body under the Ministry of Human Resources Development, Government of India.

On the other hand, Vinay Varma has been appointed as general manager, new business development. Before joining OOH Media, Varma held the post of national sales head, lifestyle and Active with the Hindi news channel, VOI (Voice of India).

Varma is an MBA from Sydney University and brings a rich experience of over 11 years in media marketing. He has been associated with companies such as Lloyds, Hindustan Times, Media Transasia and Times of India, where he was business head (North) for the OMS division.

Varma has also served as general manager - Impact with India Today Group's newspaper division and was actively involved in the planning of Mail Today. He was also the national sales head at Maxposure Media.

Speaking about Varma's appointment, Sarin, says, "Vinay has a vast experience of ad sales. He has served various media houses during difficult phases. I am sure he will help OOH Media in revenue growth by opening up new categories. I wish him all the best."

Commenting on his appointment, Varma says, "OOH Media is, today, one of the fastest growing media companies in the Indian market. I am very excited about this new responsibility and am sure will meet the expectations."

For the record, OOH Media has more than 5,000 screens operating in three networks - business, in-store and leisure - in diverse locations across 22 cities in India. The company was launched in May 2007 with 1,800 screens and claims to have the largest network of screens in the country.