OOH Media celebrates Friendship Day

Saturday, 01 August 2009 16:09 (IST)


MUMBAI: OOH Media will celebrate Friendship Day through five specially-designed 20-second vignettes running on its networks across all clusters. The ongoing campaign started on July 27.

On Friendship Day, OOH celebrates the beautiful bond of friendship Out of Home Media (India) Pvt. Ltd. wishes a very happy Friendship day to its audience across all age groups and salutes the varied flavours of friendship that makes the world a better place to live in.


The five on-air vignettes bring out the different faces of friendship. The vignettes say: “On Friendship Day, OOH celebrates the beautiful bond of friendship with funny and witty one-liners.” The one-liners are short, simple and crisp messages which one can SMS, write on a friends’ wall on the social networking sites or leave a post-it message on a friend’s desk.

Says Ashutosh Parekh, national content head, OOH Media, “Our messages cater to the youth and switched-on TG which celebrates everything with a gung-ho attitude. Friendship Day is the new age ‘desi’ style of saying ‘Thank You’ to your friends and it is only relevant for us to be a part of it as ‘we are where our audience is and we do what our audience does’.”