OOH Media celebrates the season of friendship

Aug 01, 2009
Aarti Chhabra, New Delhi


With friendship day round the corner, when the whole world is celebrating the beauty of friendship with unique floral and gift sets, Out-of-Home Media (OOH Media) adds another opportunity to celebrate this season of friendship by introducing special message vignettes to wish friendships day to its viewers across all ages.


OOH Media vignettes talks about different moods of friendship with funny and witty one liners celebrating the beautiful bond of friendship. The one liners are short, simple and crisp messages which one can sms, write on a friends wall on the social networking sites or leave a post-it on a friends desk. Each vignette is of 20 seconds duration. The campaign started on July 27 on all networks across all clusters and is still on air.

Ashutosh Parekh, National Content Head, OOH Media, said, “OOH Media is a partner in the mood of all celebrations with our special messaging. Our messages cater to the youth and switched TG which celebrates everything with a gung ho. Friendship day is the new age desi style of saying Thank you to your friends and it is only relevant for us to be a part of it as ‘We are where our audience is and we do what our audience does’.”


Conceptualized and designed in-house, the vignettes coupled with eye-catching content, promise to attract viewer-attention this Friendship Day.