OOH Media forays into healthcare segment with screens in hospitals

September 24, 2009


MUMBAI: Beefing up its area of operations, Out of Home Media (OOH Media) has forayed into the healthcare and pharmaceutical segment. To begin with, the company has tied up with leading hospitals in five cities – Mumbai, Delhi, Kolkata, Lucknow and Bangalore – and installed over 200 screens at prime locations inside the hospitals.

Among the leading hospitals that OOH Media has tied up with are Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and many more in the first phase of its healthcare segment expansion approach.

The company is in talks with more hospitals in order to scale up the number of screens for greater coverage.

Commenting on the expansion, Ishan Raina, CEO, OOH Media, said, “Healthcare and pharma is one of the fastest growing sectors today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging.”

The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. In addition to this, health issues will also be addressed to provide visitors with required information on healthcare. The creative for these campaigns will be done by the in-house content team of OOH Media.

Ishan Raina
OOH Media is in talks with more hospitals across India and will soon add more screens to its healthcare and pharma network.

OOH Media, established in 2006, has pioneered out-of-home television in India. The company has already installed over 5,000 screens in more than 22 cities reaching out to more than 50 million people monthly, making it the largest out-of-home television network in the country.