OOH Media forays in the Healthcare & Pharma Segment

September 24, 2009


OOH Media India Pvt. Ltd. (India’s largest out of home television company) recently entered into strategic tie-ups with many leading hospitals in the metro cities including Mumbai, Delhi, Kolkata, Lucknow and Bangalore. These include Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and many more. OOH Media now boasts of adding a total of 200 plus screens at the prime locations of the hospitals to its existing network of over 4500 screens with the recent tie-up.

Commenting on this expansion, Ishan Raina, CEO, OOH Media, said, “Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging”.

The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. In addition to this, required health issues will also be addressed providing the visitors with required information on healthcare. The creative for these campaigns will be created by the in-house content team of OOH Media.

OOH media is in talks with more hospitals across India and will soon add more screens in its Healthcare and Pharma Network.

Out-of-Home Media (India) Pvt. Ltd., established in 2006, is a leading media company specializing in out-of-home television. Out-of-Home Media has already installed over 5000 screens in more than 22 cities across India reaching out to more than 50 million people monthly, which makes the largest Out-of-home television network in India. With more than 275 advertisers showing presence of Out-Of-Home Media across India reaching out to decision maker, influential consumers, wealth creators and high net worth individuals. In association with Nielsen, OOH media conducted OOH Metrics research.