Out-of-Home Media (OOH) that specialises in out-of-home television advertising in India, is foraying into the healthcare and pharma segment.
To begin with, the company has tied up with various hospitals in cities such as Mumbai, Delhi, Kolkata, Lucknow and Bangalore to install over 200 screens at the prime locations of the hospitals.
In its first phase, the company has added Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS and Asian Heart Institute to install screens as part of its healthcare expansion plan.
The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. Health issues will also be addressed to provide the visitors with required information on healthcare.
Says OOH Media CEO Ishan Raina, "Healthcare and pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education."
The creative for the campaign will be crafted by the in-house content team of OOH Media.