Out of Home Media (India) Pvt. Ltd., India’s largest out of home television company, has tied up with World Brand Congress 2009 as its exclusive out-of-home TV partner. The World Brand Congress 2009 will be held in Mumbai, India, on 4-5 November and is a great meeting place for brand experts from around the world.
The first-of-its-kind in the OOH TV media domain, this partnership comprises OOH Media’s support in terms of promoting WBC 2009 on its screens at relevant locations and key metros. The association brings light to the fact that besides the usual marketing activities, OOH Media has adopted the strategy of brand building by associating with prestigious events like WBC 2009.
Ishan Raina, CEO, OOH Media says, “We are happy to be the exclusive partner of World Brand Congress this year to promote the conference on OOH screens. It is one of the greatest marketing events of India and we are happy to be associated with it”.
The World Brand Congress is the single largest rendezvous of the best brains behind some of the world’s most successful and sought after brands. The conference will discuss various issues about the brand perspective, managing and building a strong brand equity, delivering sustainable brand
value whilst minimizing risk in an economic downturn, which technologies can be adapted to build the brand, involvement of employees to build brand, how to look forward for Social Media and survive 2010 and branding during recession. This will be dealt by 50 speakers in 4 keynote session by the world’s branding and marketing companies who would be coming under one roof.
With more than 250 advertisers showing presence of Out-Of-Home Media across in 2007, is a leading media company specializing in out-of-home television. Out-of-Home Media has already installed over 5000 screens in more than 22 cities India reaching out to decision maker, influential consumers, wealth creators and high net worth individuals.