MUMBAI: OOH Media has signed up with World Brand Congress 2009 as the exclusive out-of-home TV partner to promote the conference being held in Mumbai on November 4-5. The conference will be promoted on OOH screens at key locations in the major metros.
Ishan Raina, CEO, OOH Media, described the event as “one of the greatest marketing events of India" and said, “We are happy to be associated with it”.
The OOH engagement endorses the growing relevance of this medium for communicating brands and events related to them. OOH media screens are located at places where people meet for work or personal engagements. The displays are hence seen to draw greater attention of the target audience.
The efficacy of this medium is being continuously tested and proven via the campaign evaluation studies and the targets audiences are those who have the inclination to engage with digital content.
The World Brand Congress 2009 will bring forth discussions on managing and building a strong brand equity, delivering sustainable brand value while minimizing risk in an economic downturn, technologies that can be adapted to build a brand, people engaged in brand building initiatives, social media, etc.