MUMBAI: India is arguably one of the major emerging markets for luxury brands, as well as a leading manufacturer of luxury goods. The early signs of an economic revival will induce the luxury industry to enhance its visibility and reach out to the target consumers. A recent report said, “Conspicuous consumption isn't dead, it's just on hiatus”. Keeping the broad trends in view, OOH Media (India) has partnered with Luxurion World 2009 to promote the three-day event that kicked off in Mumbai. OOH Media is promoting the event on its screens at relevant locations in key metros.
Talking about the engagement, Ishan Raina, CEO, OOH Media, said, “Luxurion World 2009 is the first Indian luxurious lifestyle show and we are glad to be associated with them. This event would be a great opportunity for the luxury segment in India.”
An image from the event
Luxurion World 2009 is an exposition of all things linked to needs and desires of the extremely affluent, such as cars, jewellery, spa, home décor, cruise, wine & liquor, watches, fashion accessories and many more. The event combines a luxury lifestyle exhibition with luxury forums which will focus on the “nuances of relation between India and luxury” and entertainment programmes.
Commenting on the partnership, Vinod Gupta, chairman - events, MEDC and President, MultiNet Worldwide, said, “OOH Media through its wide reach to the right target audience has created extremely good visibility for Luxurion World 2009.”
OOH Media targets Sec ‘A’ audience, influencers, decision makers with high disposable income. It acts as the right platform for all the communities who have interest in India’s niche luxury product and services.
At a broader level, the global luxury industry - which has seen steady growth for the last 15 years - contracted by 10% in the first two quarters of 2009 to $215 billion, compared with $238 billion in the first two quarters of 2008. But, the turnaround is expected soon.