With children’s day round the corner, India’s leading digital out-of-home company, OOH Media has initiated the campaign for the protection of the rights of children in association with Child Rights and You (CRY), wherein the former will conduct a week long promotional activity with specially designed vignettes on their screens. This partnership spread across India is one step towards ensuring a brighter future for the children of India.
As part of their OOH Care property, wherein OOH Media dedicates their support to social causes, this campaign is a landmark activity that will raise awareness and encourage more people to participate in the movement for child rights. These vignettes will run across the country through screens at multiplexes, malls, office buildings, BPOs, Cafeterias, Bookstores, Clubs, Gymnasiums, Restaurants, Residential buildings, IT parks etc.
Ashutosh Parekh, Content Head, OOH Media, said, “OOH Media offers a medium that reaches influencers and decision makers who can create a big difference in the lives of children by contributing anything they can. OOH media is proud and privileged to lend our support to CRY in whatever small way we can.”
Adding to this, Regina Thomas, CRY Director – South, said, “India’s children will achieve the rights guaranteed to them if every one believes this should be so. And only when people and organizations exercise all the power and resources at their command will this become a reality. This initiative taken up by OOH Media to help create awareness about issues affecting child rights amongst individuals is therefore very encouraging.”
In the past, OOH Media has supported several CSR projects for Akanksha, Salaam Bombay Foundation, Cancer Patients Aid Association and many more.