OOH Media celebrates the Season of Love
www.business-standard.com- February 11, 2010


OOH Media shares the history of Valentine’s Day as it celebrates this season of love with its viewers across India

With Love all over, OOH Media is celebrating Valentines Week on its screens across India with vignettes that will wake up cupid !!!

From the edgy and informative ...‘What the #@$^ is Valentines day?’ that tell you valentine folk lore with a twist …..having the “most wanted hotties “ giving LOOHVE Bytes , we mean exclusive love gyaan feauring John Abraham, Deepika Padukone, Arbaaz Khan, Mallika Arora Khan, Amrita Rao and many more celebs.

The campaign ‘Love is in the Air…’ will run on all OOH Media screens across India during the valentine week and continue in the following week as well.

In a special Vignette called ‘What the #@$^ is Valentine’s day?’ OOH screens are sharing some important facts and also the true meaning of Valentine’s Day. The vignettes also talk about how the day is being celebrated ‘All Over the World’.

“Celebrities for glam quotient and localization to add relevance have always dominated and always been important to us and that’s makes this years V - Day content exciting. And this year for Valentine’s Day we have special series of vignette called ‘LOohve Spots’ OOH screens are talking about love spots one can hang around with their beloved this valentine in your city”, adds Ashutosh Parekh, National Content Head, OOH Media.

OOH Media screens have suggested 5 spots each in different city which has helped in giving a local connect to the campaign. This special vignette will run in Delhi, Pune, Mumbai, Bangalore, Chandigarh, Chennai and Hyderabad.

In another special vignette called ‘V Day Wishes’ OOH media wishes all its viewers a very happy valentine’s day with specially designed messages.

Finally, Parekh says, “In today’s world of distrust and hatred we should put a lot of stress on days v-day which only talk of love, romance beyond borders and communities. We have tried to give a meaning to the celebrations this Valentine with our special vignette on the history of Valentine. LOohve Spots is something that has helped us connecting with the local youth in various cities. Celebs have always added glitz to our screens and enhance the glam quotient…this year we have some of the most desirable bollywood dates on our screens”.