OOH Media acts an OOH partner for MAM Movies ‘I am the Change’ film project.

Jul 07, 2008
Shveta Rajput, New Delhi 


OOH Media has tied up with MAM movies as Out of Home TV partner for their ‘I am the Change’ film project. This is a film-making contest organized by MAM Movies wherein filmmakers from all across India would participate to make 5-minute films on ‘101 NGOs’ in 101 hours. The contestants would be given any 1 NGO each which is based in the 4 metros of Mumbai, Delhi, Kolkata and Chennai.

OOH Media has added another dimension to this contest by introducing the ‘Flash59’ contest. Like a flash fiction or a flash novel, “Flash59’ is about cutting a long story short which is relevant to a medium like OOH TV where viewing time per viewer is shorter than on Television. Just as the recently concluded OOBY Awards.

Flash59 is about making a very short creative film of less than 59 seconds, on a social issue. Only this time, it will be derived format of the original version of the original 5-minute film which they make on the NGO allotted to them by MAM. The challenge will lie in making the film adaptable to OOH TV medium without diluting the message.

Flash59 will be a sub-contest of “IATC” judged on different parameters. Winning entries would be screened across their screens in relevant cities and locations.

Ishan Raina, CEO, OOH Media, said: ‘We are happy to tie-up with MAM movies since we too believe we are a ‘media for social change’. That’s where the synergy lies. Like any other media, we too believe in being a part of community and we are glad we are contributing to it.’

The ‘I am the Change Contest’ (IATC) was announced open by film veterans Kabir Bedi and Farooque Sheikh amidst a press conference at Cinemax. Beginning 3rd July to 7th July, the filmmakers will have 101 hours to shoot their film. The final films will be premiered on August 1 at the same venue. Actor Anupam Kher will also be awarding the winner of the best film in the children’s category.