OOH Media has launched their new on-screen property of ‘OOH CARES’ – their CSR initiative wherein they will dedicate some airtime on screens to social causes / public service messages. These messages would be either created in-house or patronized.
OOH Media has earlier supported various CSR tie-ups like the ‘Quit Tobacco Movement’ by the Salaam Bombay Foundation, the fund-raising art exhibit by CPAA, the MAM Movies Film Making contest on 101 NGO’s wherein OOH Media has instituted the Flash59 Contest and various similar activities.
Besides supporting such causes, OOH Media has established the OOBY Awards, designed specially for promoting public service messages in a creative fashion. With the wake of the recent terrorist attacks in various cities, the ‘Keep your city safe, Keep India safe’ message campaign is soon to be launched.
Ishan Raina, CEO, OOH Media says “Our medium is viewed by over 55 million people every month at various public locations like malls, multiplexes, corporate parks, restaurants, in-store etc. It is a powerful and effective communication medium which can talk local as well as national to the viewers in their language. Plus we are a ‘do-good’ brand. We would like to contribute to the welfare of the community by offering our medium as a CSR platform.”
OOH plans to take ‘OOH Cares’ to a new level wherein they will talk about ‘Going Green – the OOH Way’. The initiative will connect with the Indian consumer at large by being a ‘green guide’ to them in their everyday lives.
Adds, Ashutosh Parekh, National Content Head ‘ our medium is present at multiple touch points of the 24-hour media cycle of the viewer beginning from a gym or a workplace in the morning to his residential complex in the evening and a mall or a restaurant during the weekend. We will ‘flexciast’ our content i.e. synchronize our messaging and tips to the location plus speak to the viewer in local relevance.
So whether it’s anti-tobacco, save the environment, cancer aid, AIDS, education – OOH Media is looking to support and promote the causes on a local as well as a national level to help the society with the power of the medium and also because OOH Cares.