OOH Media launches CSR initiative

Campaign India Team, 30 July, 2008, Mumbai


OOH Media has launched OOH Cares- a CSR initiative where they will dedicate airtime on their screens towards social causes. In the past, OOH Media has supported various CSR tie-ups. This content would either be created in-house or will be outsourced. 

Ishan Raina, CEO, OOH Media said, “Our medium is viewed by over 55 million people every month at various public locations like malls, multiplexes, corporate parks, restaurants, in-store etc. It is a powerful and effective communication medium which can talk local as well as national to the viewers in their language. Plus we are a ‘do-good’ brand. We would like to contribute to the welfare of the community by offering our medium as a CSR platform.”