Unicef And Ooh Media ‘Uniting For Children’

Aug 05th , 2008
Shveta Rajput, New Delhi
www.allaboutoutdoor.com
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OOH Media (Out-of-Home Media India Pvt Ltd.) and UNICEF India have joined hands to campaign for the protection of the rights of every Indian child. In the spirit of UNICEF’s global ‘Unite for Children’ campaign , the partnership will work to bring together people from all walks of life to ensure the basic rights of every child.

Through its network of over 4700 LCD screens, placed in prime locations across 23 cities, OOH Media will communicate messages that aim to raise social awareness issues related to children and child rights, including child malnutrition, HIV/AIDS, child labour and girls’ education.

The partnership with UNICEF India forms a part of OOH Media’s on-screen CSR property, OOH CARES wherein OOH Media dedicates its support to social causes and PSMs. Over a period of four weeks this coming September, OOH Media will dedicate screen time for messages designed by UNICEF India relating to four separate issues with one week dedicated to each issue. OOH Media screens are present in a wide variety of locations including malls, residential complexes, multiplexes, corporate parks, ITES, restaurants, commercial buildings, and more.

Niloufer Dundh, CSO, OOH Media said, “We will utilize the strength of our network and that of Flexicast to garner maximum benefit for UNICEF. For example, we will have sub-titles on the films customized to the city / region that the film is playing in. Also, we plan to offer potential sponsors an opportunity to promote the cause of UNICEF.CSR is a big initiative that many companies are embarking and UNICEF is a great cause to be associated with.”