3rd September onwards the Out-of-Home Media (OOH Media) screens will bear a celebratory look as they launch Ganeshotsav special properties on-screen. The 10-day activity will consist of a variety of interesting vignettes dedicated to the Ganesh Festival which will run in the West, North and South regions where the fest is observed widely.
Three different concepts have been created around the theme such as The GREEN GANESH on OOH, NAAM ANNEK – GANESH EK etc. ‘Green Ganesh’ is in synch with OOH Media’s corporate philosophy to ‘go green’. Various vignette messages will be created to communicate how the deities can contribute to celebrate an eco-friendly Ganeshotsav. ‘Naam Annek’ is about the 1000 plus names which Lord Ganesha has been blessed with, of which some popular names symbolizing its meaning would be highlighted. This would create an immediate connect with the audience as they can identify with the name as that of someone they know – family, a buddy or self. The other property planned is the GANESH DARSHAN on OOH which would be a pictorial journey of some of the most famous and visited Ganesh temples - from Lal Baugh Pandal in Mumbai to DagdhuSheth Temple in Pune. The vignettes would be of duration of 15-20 seconds followed by a 5 second tag of the sponsor.
Ashutosh Parekh, National Content Head, says ‘The packaging and feel of the Ganeshotsav property would be chromatic and would connect with the people immediately. Flexicasting ™ would be used predominantly to use the messages in relevance to the audience and location of the screen.