OOH media provides digital screens to Inorbit Mall Vashi  

Nov 17, 2008
Aarti Chhabra, New Delhi 
www.allaboutoutdoor.com

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Out of home (Media) Pvt. Ltd. has tied up with Inorbit Mall Vashi (Mumbai) to expand its screen network. OOH Media has installed 40 screens at Inorbit Vashi Mall in addition to 51 screens already installed at the Inorbit Mall in Malad, to strengthen their network at malls taking the total count in this cluster to 762 screens across the country.

Sunil Shroff General Manager, Inorbit Mall Vashi, said, “Considering our long and fruitful association at Inorbit Malad, it was a logical step for us to extend our association to Inorbit, Vashi .”

Niloufer Dundh, CSO OOH Media said, “Inorbit Malls have been great to partner with. We have shared a long association with them over the last two years and I am sure that it will only further strengthen with their future projects. Malls hold a very high Importance on the OOH network with a cumulative weekly traffic count in Mumbai alone at 1.3 million. The recently concluded OOH METRICS in association with the Nielsen Company also highlighted the high frequency of visits being made to malls today, showing people in Delhi visiting malls an average 7 times a month followed by Pune at 6 visits. People in Mumbai and Chennai make an average 5 visits, clearly showing the immense opportunities available to advertisers in the cluster.”

Inorbit Vashi has been conceptualized by UK based renowned architectural firm Chapman Taylor Partners, which has 4 decades of experience in design and construction. Inorbit brings to Vashi a stunning aesthetic grandeur, occupying prime position opposite Vashi Station with a total retail built up area of 5,50,000 sq. ft. Systematically planned and scientifically designed, the mall caters to the needs of the people residing in Navi Mumbai. Fully air conditioned, dedicating to shopping, specialty restaurants, leisure and entertainment, the mall truly showcases an international experience. Keeping its commitment to be the finest chain of malls in Asia and set benchmarks in retailing, Inorbit Mall is now expanding to Vashi, Hyderabad, Pune and other cities across India.

Launched in May 2007, OOH Media in India’s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 22 cities in India. Today, they have the largest network with 1800 screens. OOH Media functions on the philosophy of ‘wait marketing’ wherein the LCD screens are placed at strategic locations like lift lobbies, common areas, escalators, cash counters, restaurants, gyms etc.