OOH Media ties up with Inorbit Mall in Vashi to provide digital screens

November 19, 2008
www.exchange4media.com

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Out-of-Home Media India Pvt Ltd has joined hands with Inorbit Mall in Mumbai’s Vashi area to expand its screen network. OOH Media already has over 51 screens at the Inorbit Mall in Mumbai’s Malad area since it started operations. This new addition at the Vashi mall will strengthen OOH Media’s network at malls by another 40 screens, taking the total count in this cluster to 762 screens across the country.

Sunil Shroff, GM, Inorbit Mall Vashi, said, “Considering our long and fruitful association at Inorbit Malad, it was but a logical step for us to extend our association to Inorbit Vashi.”

Niloufer Dundh, CSO, OOH Media, said, “Inorbit Malls have been great to partner with. We have shared a long association with them over the last two years and I am sure that it will only further strengthen with their future projects. Malls hold a very high importance on the OOH network with a cumulative weekly traffic count in Mumbai alone at 1.3 million. The recently concluded OOH Metrics in association with The Nielsen Company also highlighted the high frequency of visits being made to malls today, showing people in Delhi visiting malls an average seven times a month followed by Pune at six visits. People in Mumbai and Chennai make an average five visits, clearly showing the immense opportunities available to advertisers in the cluster.”